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TASK
Advertising and Promotions Managers
ID
work_management/advertising_and_promotions_managers
Type
TASK
Children
30
Child Nodes (30)
ATOMIC
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
ATOMIC
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
ATOMIC
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
ATOMIC
Coordinate with the media to disseminate advertising.
ATOMIC
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
ATOMIC
Plan and execute advertising policies and strategies for organizations.
ATOMIC
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
ATOMIC
Prepare budgets and submit estimates for program costs as part of campaign plan development.
ATOMIC
Contact organizations to explain services and facilities offered.
ATOMIC
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
ATOMIC
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
ATOMIC
Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
ATOMIC
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
ATOMIC
Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
ATOMIC
Prepare and negotiate advertising and sales contracts.
ATOMIC
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
ATOMIC
Train and direct workers engaged in developing and producing advertisements.
ATOMIC
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
ATOMIC
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
ATOMIC
Represent company at trade association meetings to promote products.
ATOMIC
Direct and coordinate product research and development.
ATOMIC
Analyze marketing or sales trends to forecast future conditions.
ATOMIC
Analyze the effectiveness of marketing tactics or channels.
ATOMIC
Attend or participate in conferences, community events, and promotional events related to products or technologies.
ATOMIC
Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies.
ATOMIC
Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs.
ATOMIC
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
ATOMIC
Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
ATOMIC
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires.
ATOMIC