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TASK

Marketing Managers

ID

work_management/marketing_managers

Type

TASK

Children

20

Child Nodes (20)

ATOMIC

Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

ATOMIC

Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

ATOMIC

Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

ATOMIC

Develop pricing strategies, balancing firm objectives and customer satisfaction.

ATOMIC

Compile lists describing product or service offerings.

ATOMIC

Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.

ATOMIC

Consult with product development personnel on product specifications, such as design, color, or packaging.

ATOMIC

Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

ATOMIC

Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.

ATOMIC

Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

ATOMIC

Initiate market research studies, or analyze their findings.

ATOMIC

Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

ATOMIC

Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

ATOMIC

Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.

ATOMIC

Conduct economic or commercial surveys to identify potential markets for products or services.

ATOMIC

Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

ATOMIC

Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

ATOMIC

Select products or accessories to be displayed at trade or special production shows.

ATOMIC

Develop business cases for environmental marketing strategies.

ATOMIC

Integrate environmental information into product or company marketing strategies, policies, or activities.